Web design that looks fresh after 10 years

What’s the secret of creating products that age well?

I’ve been cleaning up my old disks this weekend and found these screenshots of webpages from 8-10 years ago. I used to send these pictures to designers to explain art direction choices, so this collection is essentially an insight into graphics trends a few years after the millennia.

Shortlisted here, five webpages that look a bit more fresh than the rest. Let’s revisit them briefly: which designs could you get away with today (and why)?

www.elmwood.co.uk

www.elmwood.co.uk

www.theartofasbestos.com

www.theartofasbestos.com

www.marumushi.com

www.marumushi.com

www.31three.com

www.31three.com

www.foxie.ru

www.foxie.ru

A fun exercise for the next art direction meeting: how would you change your products right now to make sure they will look ok-ish in 2026?