Riches in the Niches

There’s a scene in the movie A Beautiful Mind, where the mathematician John Nash and his colleagues are about to party with a group of girls. Nash, the protagonist, goes into a lengthy mathematical explanation when informing his nerdy friends, in essence, why he should be the only one hitting on the hot girl. 

In the movie, the “pigeon scene” is a good excuse for introducing “the bargaining problem,” one of John Nash’s key achievements in game theory.

But Andy Warhol helps us understand the concept in a much simpler way. In The Philosophy of Andy Warhol (From A to B and Back Again), the artist explains how living in New York City changes people. On beautiful, sunny days, Central Park gets so crowded that you can’t even see through the throng. On a rainy Sunday morning, however, no one wants to get out and walk the empty streets, so you can have them all to yourself.

As Warhol puts it, “Living in New York City gives people real incentives to want things that nobody else wants — to want all the leftover things. There are so many people here to compete with that changing your tastes to what other people don’t want is your only hope of getting anything.”

Opportunity changes people’s preferences and tastes. The world is a dynamic marketplace, where supply-and-demand changes constantly.

Finding a romantic partner is not just about your own checklist either. It’s also about everyone else’s. Everything is changing all the time, which, of course, is just another kind of disaster. Culture matters, the zeitgeist matters, and our friends’ opinions matter — sometimes more than our own.