Lacoste shows us how to do campaign

For theĀ Save Our Species campaign, Lacoste replaced its crocodile by ten threatened species, to bring attention to animal rights and biodiversity.

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Advertising agency: BETC Paris. They know that the devil is in the details.

  1. Replacing Lacoste’s very logo shows how important the case is for the brand, and that they are fully invested in our environment. Call that “togetherness”.
  2. They’ve kept the colour and overall styling of the crocodile, so the campaign can only ever belong to this one brand. Good luck copying it, anyone else!
  3. It’s all just a limited series T-shirt – 1,775 pieces, so you had to be quick to get one. Scarcity effect is at full speed.

More info on Save Our SpeciesĀ here, and video on Youtube.