London Eye will be lit up by Olympic tweets

One of London’s most important landmarks got a spectacular decoration for the Olympics from EDF Energy: the lights will change their color according to tweets sent with the hash tag #Energy2012.

Lightshow and more info on

The company developed an algorithm that filters tweets, and the more positive tweeps are, the more lights on the wheel will be lit. The highs and lows of the day’s major sport events, together with Twitter results will be displayed every night in form of a lightshow, between 9pm and 10pm on the EDF Energy London Eye.